In 2004 the corporation was sold to Harrah's Entertainment which retained the corporation as the operating company for its Horseshoe branded casinos. Located just steps from the iconic French Quarter, check into one of 450 plush rooms and suites, experience the big betting thrills of the new Caesars Sportsbook and WSOP® Poker Room, and take in a show at the legendary Fillmore.

In 2001, the Empress Casino in Joliet was sold to Argosy Gaming Company and the Empress Casino in Hammond was rebranded to the Horseshoe Casino Hammond which opened under the new name on May 4, 2001. A truly one-of-a-kind escape filled with authentic New Orleans flavor and flair awaits you at Harrah’s. In 1999 the company grew more by acquiring Empress Casinos and its two casinos.

The following year it opened a second casino Horseshoe Casino Tunica. In 1994, the company acquired the Horseshoe Bossier City.

The corporation was a private holding company mostly owned by Jack Binion. Horseshoe Gaming Holding Corporation was established in 1993 with its only asset being the rights to use the Horseshoe name on casinos.

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